Why a Creative Workplace?
Creative thinking can be a company's biggest asset in the business world. Start-ups are a great example of this principle. Look at a given marketplace with established encumbents who have the money, manpower, and infrastructure to corner that market. It can seem impossible for a little business to get off the ground, but every day successful businesses launch and grow. They do it by carving out a unique niche, or by providing customers with new and better services. As a result, bigger companies who lose that outside-the-box thinking lose market share and risk being pushed out of a marketplace they once dominated.